Swedish singer-songwriter Ruborg has released his newest album ‘In It For The Long Haul.’
Ruborg takes a modern approach to folk rock—but there’s a certain nostalgia to this album that allows it to transcend barriers of time or genre.
Ruborg’s voice is rustic and commanding, yet peaceful and sobering at the same time. The album in its entirety is like a road trip. Twangy guitar and powerful vocals give way to gentle acoustics and slow words. Ruborg has been so successful in creating the album’s persona—the thing emotions represents and becomes in and of itself—that it is like a character out of a film.
If it were to be compared to films of the past, it would find a home in the wild west. Present, it would find company with the most recent production of “A Star Is Born.” And there’s no mistake about that.
With Ruborg’s undeniable skill on the guitar, each song is strong enough to stand on its own, but as an album it is—indubitably—a star.
By Madison Obermeyer