Up-coming indie outfit The Assist have dropped a brand-new track ‘Give It To Me’ through This Feeling Records, as well as a bright, bold video to match the songs undeniable brashness.
It’s an addictive, attitude-filled indie rock anthem, with shifting rhythms, belting tremelos and awesome every-man vocals. It’s the perfect blend of the familiar and unpredictable. Oh yeh, and quick word of warning; the chorus will be on repeat in your head for days.
The Assists’ sound could be compared to the likes of Jamie T or Rat Boy – who they recently landed a support slot with – but really, the track takes on a life of of it’s own, disentangling it from any obvious influences you may draw.
Front man Mikey Stanton explains the meaning behind the track: “The song explains an internal argument within my own brain as a result of the difficulties that come with balancing the good times and trying to make a difference. It’s all fun and games until you have built up such a persona for the band that you then have to start living up to the expectation of it all”
The Assist lads have had a hell of a year so far, supporting Blossoms, The Twang and more, appearing on Soccer AM and being named as one of BBC Introducing’s One to Watch 2017. All this, alongside festival appearances at Reading, Leeds, Isle of Wight at TRNSMT, has seen their momentum roll on with plenty of force.
It’s pretty obvious why these guys are being tipped to break out in the near future. This unflinching, infectious tracks hits hard and it looks and sounds to us like there’s plenty more to come from this emerging new indie band.
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